2010 – Simply Tel Aviv
Simply Tel Aviv is the Heskia-Hacmun 2010 art project.
The city of Tel-Aviv recently celebrated its 100th anniversary. As Israel’s biggest metropolis, it is a vivid city full of residential, commerce, culture and art centres. Tel Aviv is characterized by an open-minded, free and independent atmosphere. The beaches, promenade, restaurants, cafes, bars and rich nightlife make Tel Aviv attractive for tourism and vacation. Tel Aviv is also considered the business centre of Israel and maintains a unique character of freedom and tolerance.
The Heskia-Hacmun office has been situated in Tel Aviv since its foundation in 1998. In the summer of 2010, we moved into our new offices by the sea. We are here:
Simply Tel-Aviv, the Heskia-Hacmun 2010 art project, shows artworks that epitomize characteristic moments of Tel Aviv. The art represented here is stimulated by the personality of the city and not less importantly reciprocates in returning the creative energy that makes Tel Aviv such a vibrant city. The various faces of the city are being expressed in different styles and techniques of photography and painting.
Four artists were chosen for this year’s project, Dana Goldberg, Ronen Akerman, Johanan Herson and Raphael Perez. The chosen pieces are below. The Heskia-Hacmun art project encourages creativity and original artwork as part of its commitment to enrich Israeli society.
- Dana Goldberg Strolling With A Camera
2. Ronen Akerman Presents Fitness Training
3. Johanan Herson White City / Colourful People
4. Raphael Perez: Naïve drawings